The Basics of Marketing: Speak to the Patient, Not the Dentist or Team
Marketing is an essential aspect of any business, including dental practices. It involves promoting and selling products or services to potential customers. In the dental industry, effective marketing can help attract new patients, build brand awareness, and ultimately grow the practice. However, successful marketing goes beyond simply advertising. It requires understanding the needs and preferences of the target audience and effectively communicating with them. Let’s explore the basics of marketing,