Author: April Brogan

One of the biggest improvements a person can make in his or her life is learning to have — and regularly practice — an attitude of gratitude. Human brains have been hardwired through evolution to focus on the negative. That means we have to actively fight against negative thoughts. Since the health of our minds and bodies are intertwined, it only makes sense that negative thoughts leave us feeling dark,

When a manager asks for a 1:1 meeting, many employees are quick to think the worst — like how a kid feels when called into the principal’s office. But that shouldn’t be the case. Calling an employee in only to chastise or criticize is a missed opportunity for everyone. Employees, instead, should look forward to regular meetings with their managers as mentors, even if the meetings may include recommendations for

Employee job performance and success are often a direct reflection of the quality of their training. Hiring top talent is a great step toward setting a team up for success. But it’s only the first step. After spending a great deal of time and energy hiring someone, the last thing you want is to drop the ball on investing in the new employee’s success. Onboarding is a critical component in

Google Analytics is the “big brother” of your website. A free tracking tool, it captures a vast array of information about user behavior, processing it into reports that provide a full picture of what’s happening behind the scenes on your website. The reports help a business gain critical insight into its website and site visitors. Knowing what’s driving traffic to your website — and where visitors go once there —

More and more businesses are moving away from policies that prevent employees from using social media while on the job. Instead, they’re embracing it, naturally and brilliantly weaving employee enthusiasm and social-media savviness into their marketing. According to Forbes,com, recent studies show that “plugging into social apps and networks makes employees more productive at work.” In fact, employees who tweet and post to sites such as LinkedIn, Facebook, and Instagram

Developing and strengthening relationships with your patients is one of the most important aspects of a successful business. Customer engagement involves using a variety of channels — social media, web chats, and marketing campaigns, for instance — to build relationships and trust with patients and also foster brand awareness and loyalty. “Most companies must realize that they are no longer competing against the guy down the street or the brand