Author: April Brogan

What are you doing to set your dental practice apart from the dental practice across the street? What are you doing to set your dental practice apart from the dental practice across the street? Sometimes when you’ve been in practice for many years, it can be intimidating when the new practice moves nearby or down the road. Chances are it’s all new and possibly modern looking.  But we all know

Marketing. Every dentist’s favorite word. Not really, but it should be something that you do in order to attract new patients and help retain your current ones. Dental practice marketing used to be easy. Years ago, dentists didn’t have to spend much to attract patients. They usually expanded their practice simply by having a sign out front. Unfortunately, there is a lot more competition these days, and marketing practice involves

We’re nearing the end of the year, which marks the perfect time to start thinking about and planning your goals for the new year. Maybe you’ve never really laid out your goals and aren’t sure where to start, or maybe wondering what changes are needed in 2023. We’re here to tell you that setting specific goals and measuring them throughout the year is one of the best ways to grow

For years, word of mouth, print, and radio advertisements were the go-to sources of advertising businesses. You may even remember or have experienced when businesses primarily used the Yellow Pages to advertise. But times have changed, and for smaller businesses like dental practices, there is one key tool in advertising that you may be missing or neglecting but shouldn’t: a website. Pew Research estimates that as of 2021, 93% of

As a practice owner, you naturally want to take control of every aspect of your office, from running the books, hiring, training and making every other decision related to your practice. But being a “control freak” could actually hinder the growth of your business and cause burnout. But we understand that it can be difficult, as the owner, to step back and take a birds-eye view of your practice, identifying