Author: April Brogan

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internal marketing
Newsletter

What is Internal Marketing in a Dental Office?

In a dental office, internal marketing refers to strategies and efforts to foster a positive work environment, enhance employee satisfaction, and improve patient experiences and relationships. Unlike external marketing, which focuses on attracting new patients through advertising and promotions, internal marketing optimizes the interactions and communications within the dental practice. Here’s how it typically manifests: Internal marketing in a dental office involves educating and engaging the staff about the practice’s

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internal marketing
marketing

Nurturing Growth from the Inside: The Unparalleled Value of Internal Marketing

Standing out is no easy feat in a world inundated with dental offices on each corner vying for the spotlight. Often, offices focus predominantly on external marketing, overlooking an equally vital component: internal marketing. The consultants at Bryant Consultants believe internal marketing plays a pivotal role in fostering a harmonious and productive work environment, which subsequently radiates outward, influencing patients’ perceptions and interactions with a brand (dental office). Internal marketing

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cohesive dental team
Newsletter

Strengthening Smiles and Bonds: Why Learning Together Creates a Cohesive Dental Team

In the world of dentistry, where precision, teamwork, and patient care are paramount, the importance of a cohesive dental team cannot be overstated. A team that learns together, grows together, and supports each other is better equipped to provide exceptional patient care. In this newsletter, we’ll explore why learning together as a team is essential for creating a cohesive dental team with members who excel in their professional roles and

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Newsletter

The Unseen Molar: Leadership in the Dental Office

In the intricacies of dental procedures, from the simplest cleaning to the most complex root canal, the significance of leadership within a dental office is often like an unseen molar: it is hidden but undeniably crucial for a fully functional bite. So, let’s shine a light on this unseen molar and discuss why leadership is paramount in a dental practice. First impressions in a dental office are about more than

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united team
Newsletter

Eight Strategies to Cultivate a Strong and United Dental Team

Successful dental practices thrive not only on advanced techniques and state-of-the-art equipment but also on a cohesive and motivated dental team. A united team is pivotal in creating a positive patient experience and driving the practice’s growth. Building and maintaining such a team requires effort, dedication, and effective leadership. This newsletter will explore eight proven strategies to win over your dental team and foster a harmonious work environment. You also

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team meetings
Newsletter

Mastering the Art of Effective Practice Meetings

The importance of team meetings cannot be overstated for any dental practice. These gatherings serve as platforms for communication, collaborative troubleshooting, and strategic planning. However, not all meetings are created equal. Here are some guidelines to ensure your practice meetings are both impactful and productive. Allocate Time Strategically. Select a day and time for meetings that accommodate the schedules of all team members. This may entail a lunch meeting that

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