Author: Andrew Foust

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Social Media Marketing
marketing

Harnessing the Power of Social Media Marketing for Your Dental Practice

In today’s digital age, social media has become a powerful tool for businesses to connect with their audience, build relationships, and promote their services. For dental practices, leveraging social media marketing not only enhances visibility but also fosters trust and engagement with current and potential patients. Here are effective strategies to integrate social media into your dental practice marketing plan: Showcase Your Expertise and Services Use platforms like Instagram, Facebook,

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video marketing
marketing

Why Video Should Be a Crucial Piece of Your Marketing Plan

In today’s digital age, where content consumption is increasingly visual and interactive, video has emerged as a powerhouse in the realm of marketing strategies. Whether you’re a small startup or a well-established enterprise, integrating video into your marketing plan can significantly enhance your brand’s reach, engagement, and conversion rates. Here are compelling reasons why video should be a cornerstone of your marketing strategy: Captivating and Engaging Content Video content has

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basics of marketing
marketing

The Basics of Marketing: Speak to the Patient, Not the Dentist or Team

Marketing is an essential aspect of any business, including dental practices. It involves promoting and selling products or services to potential customers. In the dental industry, effective marketing can help attract new patients, build brand awareness, and ultimately grow the practice. However, successful marketing goes beyond simply advertising. It requires understanding the needs and preferences of the target audience and effectively communicating with them. Let’s explore the basics of marketing,

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ransom cyber attack
Blog

Understanding Ransomware Attack on Change Healthcare

The recent ransomware attack on Change Healthcare by the group known as AlphV, also recognized under the aliases BlackCat, BlackMatter, and Darkside, has sent shockwaves through the healthcare sector, including dental practices. This sophisticated cyberattack not only halted the delivery of prescription drugs and billing processes but also exposed the vulnerability of healthcare systems to digital threats, emphasizing the urgent need for robust cybersecurity measures within healthcare practices. Understanding Ransomware

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childrens oral health
Blog

Children’s Health Monday

February is not just about heart-shaped chocolates and Cupid’s arrows; it’s also National Children’s Oral Health Awareness Month! 🎉 It’s a wonderful opportunity to embark on a journey towards dazzling smiles and adventures in dental care for our little ones. So, don your party hats (and grab those toothbrushes!) because we’re about to explore five fantastic ways to turn this month into a tooth-tastic celebration of healthy habits and radiant

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Google reviews
dental consulting

The Funny Guide to Google Reviews: Do’s, Don’ts, and Definitely Don’ts

Alright, business owners and college students masquerading as business owners for a class project (we see you), let’s talk Google reviews. They’re like your mom’s Yelp account – everybody reads them, but not everyone knows the nitty-gritty of how they work. Bribery is a No-No! So, you think offering a free taco for a five-star review is a genius idea? Think again! Google is basically the parent that says “you

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