Author: Andrew Foust

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The Importance of Telephone Technique

You know that old saying about how you never get a second chance to make a first impression? In the business world, no matter what industry you are in, the first impression you make to your customers happens over the telephone. This is why your telephone technique is arguably the most important aspect of training for each and every member of your staff. Just how important is telephone technique? Let’s

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From Push to Pull: How the Digital Age has Changed Marketing

You may not realize it, but we are amid a Fourth Industrial Revolution. In this case, the wave of change represents the shift of technology and society as we adapt to the digital age. The increasing advent of digital technology has affected every aspect of our society. It has changed how we work, go to school, shop, travel, and receive our medical care. Things that seemed like science fiction as

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website updates
business

Regular Website Updates are Crucial to your Business

Kingsport, TN You pour your heart and soul into your business, but if your website doesn’t serve as a good first impression, you may drive away potential customers before they even get a chance to take an extended look at your goods and services. Just having an online presence isn’t enough. If your website is not updated regularly, you are missing out on one of the most effective ways to

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is there a better way to deliver bad news
general

Is There a Better Way to Deliver Bad News to a Patient?

Delivering bad news is sometimes as difficult as hearing it. As a dentist, you probably encounter these type of situations on a daily basis, and wonder, will it ever get any easier? When delivering bad news, the truth is that you simply cannot care more about the problem than the patient does. As a dentist, your job is to determine the problem, present the patient’s options, discuss the pros and

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