Author: Sherri Merritt

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mixed marketing
marketing

The Importance of a Need for Mixed Marketing

In today’s competitive business landscape, effective marketing is crucial for the success of any dental practice. However, relying on a single marketing strategy may not yield the desired results. To maximize the reach and impact of marketing efforts, it is essential to adopt a mix of marketing techniques. Let’s explore the importance of diversifying marketing strategies and discuss various approaches, including targeting the right patient, internal marketing, direct mail, special

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active vs inactive patients
dental consulting

Navigating the Spectrum: Understanding Active and Inactive Dental Patients

Maintaining optimal oral health is a lifelong commitment, and having an actively engaged dental patient is crucial for achieving this goal. In the complex landscape of dental care, various factors contribute to a patient’s level of activity, one of which is the concept of a “split patient” – someone who lives in two cities and has two dentists. Understanding what makes a dental patient active or inactive can significantly impact

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referrals
marketing

Maximizing Patient Referrals: Internal Marketing for Your Dental Practice

In today’s competitive dental industry, providing exceptional customer experiences and leveraging the power of word-of-mouth referrals are essential for the growth and success of your practice. Building a strong online presence and maintaining a positive reputation are crucial foundations. Let’s explore key strategies to internally market your dental practice, focusing on earning customer loyalty through outstanding service. Online Presence and Reputation Management Before delving into referral strategies, ensure your online

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tackle bullying
dental consulting

Nurturing a Positive Environment in the Dental Practice: Tackling Bullying Head-On

In the ever-evolving landscape of today’s society, social media has granted individuals the freedom to express their opinions, sometimes with a force that feels as though it is being shoved down the throats of others. While this freedom of expression is crucial, it becomes problematic when it spills over into the workplace, particularly in professional settings like dental practices. Bullying within the dental office, whether subtle or overt, can erode

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remember your why
dental consulting

Always Remember your “Why”

Far too often in dental practices today, it’s commonplace to forget “why” we do what we do every day, and instead we are entirely too focused on “what” we do. There’s a huge difference in these two words, and it can make or break your practice. It’s critical that we remember every single day “why” we do what we do in the dental practice. Our “why” is to help patients keep

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working together
dental consulting

Working Together as a Team

What do you as dentists or practice managers do to facilitate your team working together? What are you doing to create a positive culture within your team? Communication is the biggest factor in creating a cohesive, unified team that works with one another.    As we all know, communication comes in various forms. There’s verbal, nonverbal, written and so on. Every team also has a variety of personalities, which means communication may be received

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