Author: Sherri Merritt

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dental assistant training
dental consulting

Why Should a Dentist Invest in Training Their Dental Assistant?

Investing in the training and development of dental assistants is crucial for the overall success and efficiency of a dental practice. Well-trained dental assistants can significantly enhance patient care, improve practice efficiency, free up valuable, productive doctor time, and contribute to a positive work environment. Here are several compelling reasons why dentists should prioritize training for their dental assistants. Enhanced Patient Care and Satisfaction Improving and adding to dental assistants

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coaching dental assistant
dental consulting

Coaching Dental Assistants: 10 Tips to Prepare for a Performance Review with Your Dentist

Performance reviews are an essential aspect of career growth and development for dental assistants. They provide an opportunity to receive feedback, discuss career goals, and negotiate raises or professional development opportunities. Preparing effectively for a performance review can significantly impact your career trajectory. Here are ten tips to help you get ready for your performance review with your dentist. Understand the Purpose of the Review Before you begin preparing, it’s

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mixed marketing
marketing

The Importance of a Need for Mixed Marketing

In today’s competitive business landscape, effective marketing is crucial for the success of any dental practice. However, relying on a single marketing strategy may not yield the desired results. To maximize the reach and impact of marketing efforts, it is essential to adopt a mix of marketing techniques. Let’s explore the importance of diversifying marketing strategies and discuss various approaches, including targeting the right patient, internal marketing, direct mail, special

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active vs inactive patients
dental consulting

Navigating the Spectrum: Understanding Active and Inactive Dental Patients

Maintaining optimal oral health is a lifelong commitment, and having an actively engaged dental patient is crucial for achieving this goal. In the complex landscape of dental care, various factors contribute to a patient’s level of activity, one of which is the concept of a “split patient” – someone who lives in two cities and has two dentists. Understanding what makes a dental patient active or inactive can significantly impact

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referrals
marketing

Maximizing Patient Referrals: Internal Marketing for Your Dental Practice

In today’s competitive dental industry, providing exceptional customer experiences and leveraging the power of word-of-mouth referrals are essential for the growth and success of your practice. Building a strong online presence and maintaining a positive reputation are crucial foundations. Let’s explore key strategies to internally market your dental practice, focusing on earning customer loyalty through outstanding service. Online Presence and Reputation Management Before delving into referral strategies, ensure your online

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tackle bullying
dental consulting

Nurturing a Positive Environment in the Dental Practice: Tackling Bullying Head-On

In the ever-evolving landscape of today’s society, social media has granted individuals the freedom to express their opinions, sometimes with a force that feels as though it is being shoved down the throats of others. While this freedom of expression is crucial, it becomes problematic when it spills over into the workplace, particularly in professional settings like dental practices. Bullying within the dental office, whether subtle or overt, can erode

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