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Google Analytics is the “big brother” of your website. A free tracking tool, it captures a vast array of information about user behavior, processing it into reports that provide a full picture of what’s happening behind the scenes on your website. The reports help a business gain critical insight into its website and site visitors. Knowing what’s driving traffic to your website — and where visitors go once there —

More and more businesses are moving away from policies that prevent employees from using social media while on the job. Instead, they’re embracing it, naturally and brilliantly weaving employee enthusiasm and social-media savviness into their marketing. According to Forbes,com, recent studies show that “plugging into social apps and networks makes employees more productive at work.” In fact, employees who tweet and post to sites such as LinkedIn, Facebook, and Instagram

Developing and strengthening relationships with your patients is one of the most important aspects of a successful business. Customer engagement involves using a variety of channels — social media, web chats, and marketing campaigns, for instance — to build relationships and trust with patients and also foster brand awareness and loyalty. “Most companies must realize that they are no longer competing against the guy down the street or the brand