Social media is one of the best ways to attract new patients, keep current patients informed of office happenings, and grow your practice. The best part is that maintaining your pages can cost very little. But the worst thing you could do is post infrequently or post ineffective content. Many dentists fail to keep up their social media accounts because they simply don’t know what to post. While planning your
Graphic design combines text, photography, illustrations, fonts, and motion graphics into intriguing material that brands your practice. Dental office social media graphics boost visibility and engagement when the post reflects professionalism, expertise, and quality. If you value great dental treatment, you should value quality graphic design. Our dental office consultants at Bryant Consultants share six reasons why your practice should use custom social media designs and how they might affect
Many practice owners are conditioned to think that they need insurance companies to thrive financially. Or they simply remain in-network with insurance companies because it’s what they’ve always done, and change like dropping PPOs may sound drastic. But we are here to tell you that it may be time to drop your PPOs and remain successful without losing patients. Understand that insurance companies only care about their business First and
About 164.2 million Americans have private dental insurance, which means that a sizeable portion of the patient base for most dental clinics is enrolled in a PPO. With such a big patient base, it makes sense that you don’t want to stop accepting PPO patients who’ve been with you for years or discourage new patients from visiting your office because you don’t take their insurance. But with the right preparation
Scroll Instagram or Facebook, and you’ll quickly see that the best posts that get the most attention are photos, specifically custom photos. If you’re a busy dental practice, which you probably are, then you may feel as though you don’t have time to create custom graphics or take creative pictures to post on social media. But we are here to tell you that is what it takes to grow your
Captions are a vital aspect of social media marketing. Creating captions that boost engagement can be difficult if you’re also trying to run a dental practice. It’s time-consuming and requires intention, which you may not have time for, therefore, if you’re unsure what to post on your practice’s social media accounts, our social media marketing team shares some suggestions for writing engaging social media descriptions that will encourage patients to
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