Happy New Year! It’s a new beginning, a clean slate, a re-do if you may. We’re all hopeful that 2021 is far better than last year, and if we can kick COVID to the curb, well, that’s a good start. Realistically though, none of us have much, if little, control over the virus and what it will eventually do this year. But one thing is for certain; you have ultimate control over your business website and online marketing plan. Building and maintaining an online presence involves a lot more effort than in the past.
- Is your company website lacking luster?
- Have your rankings fallen below your expectations?
- Are you losing more customers than you’re attracting?
Then, it’s time to start 2021 off right with a redesigned website and online marketing strategy! Our marketing team for small businesses explains why this is important and how to accomplish the task.
Let’s start by talking about ways to tell when your business website needs updating
- Your website takes too long to load – According to surveys, nearly half of respondents expect a website to load within two seconds or less. If yours takes any longer to load, you risk losing the viewer, and they will look for another website that loads faster than yours.
- Your website isn’t optimized for mobile browsers – Similar to page load times, users in today’s day and age expect websites to work on their mobile phone browsers. If your website is not optimized for this, the page loads in an odd format, or the menu and dropdowns are not accessible, rendering your site useless to a mobile user.
- Your website isn’t producing the results you expect – If your landing page conversion rate is low or there aren’t enough people completing your contact form, your website may not be producing the results you want. It’s time to optimize it for search engine ranking, appropriate tags, and SEO wording. An expert web designer can help improve your search engine rankings by making recommended changes to your website and continually publish quality content that is relevant to your audience.
- Your website is difficult to use – Never mind a slow responding website. If your site is difficult to navigate or information is hidden or hard to find, users will call it quits and abandon your site entirely. This could cause your site to fall below Google’s rankings, and eventually means that you lose even more clicks to your site.
- Users abandon your site quickly after visiting – First impressions are everything. If, upon loading your site, it leaves something to be desired, viewers will abandon it quickly after visiting. If your content is stale, outdated, or irrelevant, viewers have no reason to stay on your site.
- You want to add new functionalities to your website – Adding new functionalities, such as automatic replies, new services, a photo gallery, or a social media feed, requires small yet attainable changes that could improve your Google ranking.
- Your brand or marketing strategy has changed – Anytime you change your brand or marketing strategy, these changes should be reflected online, including your social media platforms. Updating your website produces new, fresh content and informs visitors of these crucial changes to your brand.
Are you ready to update your website or overhaul your brand with a completely new website? Contact Bryant Consultants by calling (877) 768-4799. Our expert web designers are well versed in website optimization for search engines, Google PageSpeed Insights, and more. When you choose Bryant Consultants, you’re partnering with responsive web designers that have a knack for how to launch new business websites. Call or contact us today.
