In any industry, perception is reality, especially for the younger generations. Dentistry is no exception to that rule. A survey of millennials by Ipsos found that 76% of those who responded base part of their overall impression of a company on the design and aesthetics of the office. Meanwhile, the vast majority of survey participants also said their impression was influenced by company logos (63%) and the company website (82%). What does all this mean? How do people perceive your dental practice? For that segment of the population where appearance and branding matter more, how do you get them to consider your practice? In this article, our dental industry experts at Bryant Consultants will take a look at five ways to make your practice more inviting.
Way 1: New Furniture
When you walk into any business, one of the first things you’re likely to notice is the furniture. After all, you’re going to be spending some time in the waiting room, so you want to pick out the best spot to sit. If your waiting room furnishings look old or handed down, it reflects poorly on the image of your practice. Consider upgrading. Other waiting-room refurbishments can include entertainment, such as magazines or television, and an area where children can play.
Way 2: Room Design
We’ve all received medical care and ended up in an office where every room looks the same. Incorporating a design element into each room makes your practice more inviting for your patients. Natural elements such as potted plants can be a great addition; they can evoke feelings of calmness and serenity, which is ideal for nervous patients. Don’t have a green thumb? Use artificial plants instead. Wall decor, such as photographs and artwork, is another way to add to your practice’s appeal.
Way 3: Background Noise
Loud noises can startle and elevate blood pressure, heart rate, and breathing. Going to the dentist can be stressful for many people, so maintaining a calm environment is key. Soothing music or white noise helps ease the mind and creates a calming effect.
Way 4: Alter the Lighting and Temperature
Make the most of any natural lighting sources, such as windows. For other light sources in your office, we recommend LEDs as opposed to fluorescents. LEDs are less jarring and also do not give off heat as fluorescent bulbs can. Temperature is another factor. Some people get cold easily while others run hot. You’re not going to make everyone happy, but setting the thermostat around 72 degrees is a nice average.
Way 5: Make Them Feel Welcome
Are your office staff engaging patients from the moment they arrive? Are they happy and helpful? A warm greeting goes a long way toward fostering an atmosphere of trust and building a relationship between your practice and team and your patients. It starts from the second a patient steps into your office. Make sure someone greets them with a warm smile and a hello. Use their name. This first point of contact should be made by someone with a warm, kind-hearted personality.
Helping Practice Owners Just Like You
We think if you use some of these steps, you’ll be surprised at the difference it makes for your brand and the impression people have about your practice. Have questions? Not sure how to proceed? That’s where the pros at Bryant Consultants can help. Our team has decades of experience in the dental industry, and we use that experience to help practice owners just like you reach your goals. Schedule your complimentary one-hour consultation today by calling (877) 768-4799.
