You’ve poured your heart and soul and countless hours into building your dental practice. Perhaps you are satisfied with where your business stands, but, in our experience, most practice owners seek growth and more success. Does this sound like you? If so, our dental practice coaches at Bryant Consultants share eight essential tips to elevate your practice.
Tip 1: Making Smart Hires
Have you ever hired someone for your team who did not end up being a good fit? Don’t worry; you’re not alone. This happens to the vast majority of business owners in every industry. From now on, look for new hires who are likable and possess a passion for service, who buy into the mission of your practice and aren’t only there for a paycheck. Lastly, work ethic and integrity are key traits to seek.
Tip 2: Be Different
How many other dentists are operating in your geographical area? You probably know who they are and where they are located. What is your practice doing that separates it from the competition? To turn your practice from good into great, you need to provide a unique, important service or procedure that clients cannot get anywhere else in your area. Then, once you have that, be able to relate it to your patients.
Tip 3: Always Stay On-Brand
You don’t build a brand quickly; it happens over time, and everything you and your team do plays a role in helping or hindering your brand. This includes every interaction with both a current or prospective patient, no matter how big or small that interaction may be. It filters down to the furniture of the waiting room, the cleanliness of the bathrooms, your social media presence, and your website. Everything plays a role in building a brand. Therefore, ensure these aspects of your practice are on point. If you need help, ask the experts at Bryant Consultants. We offer consultations for remodels or practice updates, social media management, phone skills training, and website design and optimization.
Tip 4: Lead with Authenticity
What does this mean? It means showing your team how to conduct themselves by setting a good example. It means being visible, accessible, and committed. It means tuning into the needs of your employees. Most of all, it means leading as your true self, not some persona for the workplace you think is necessary to lead the way. If you aren’t sure what you need to do to achieve these leadership goals, we can help! Bryant Consultants offers leadership training to help ensure your management focuses on what’s most important and leads their team effectively.
Tip 5: Strive for Excellence
Are your procedures done as well as they could be? Are you using your inventory of supplies efficiently? Do you have the systems, processes, and infrastructure in place to run your business? This is all key to running a business—any business—to peak levels of profitability. If you’re not sure where your operations might be inefficient, hiring a dental practice consultant to evaluate your business could be an excellent first step.
Tip 6: Stay in the Black
Companies get in financial trouble when they overextend themselves in times of growth and then find themselves underwater when business takes a downturn. This is often the case post-COVID, as practices experience an influx of patients seeking treatment that avoided unnecessary doctor appointments or lost insurance coverage through their employer during the pandemic. Instead, structure your business to scale up and down in response to changes in demand to accommodate the patient flow and so that you and your team do not experience burnout.
Tip 7: Be Bold
What do you do when there is a change in the client base in your area or a shift in dental science? Do you take a wait-and-see approach before making changes? We hate to break it to you, but by being cautious in times when market conditions shift, you’re already going to get left behind. Instead, you need to do any research quickly and act. Be swift and definitive in these times.
Tip 8: Seek Adjacent Opportunities
This means identifying new areas of growth that are similar to what you already provide. In the world of dentistry, this might mean adding a new cosmetic procedure or orthodontic treatment. In some instances, it may be time to upgrade technology within your practice. By offering new services or technology, you provide better care to your patients. It also generates additional income for your practice.
Dental Consulting Expertise
At Bryant Consultants, we use our industry expertise and consultation services to help hard-working dentists like you achieve their goals. If you want help incorporating any of the eight tips above or need a total review of your practice, or something in between, we’re here to help. We currently offer a free one-hour consultation to practice owners just like you. Schedule yours today by calling (877) 768-4799. And to keep up with the latest news and updates, be sure to follow us on Facebook and Instagram.
