Instagram is a terrific platform for visual storytelling and documentation of your practice. Despite the abundance of “how-tos” and tutorials on using Instagram, most of the straightforward and fundamental strategies can have a significant return on investment. For example, by using a unique approach, you can outsmart your competition and take advantage of your local area. Our dental practice consultants at Bryant Consultants consistently receive questions about how a dental practice can increase its Instagram following. So, we share on the blog today four techniques that can increase your followers and help you engage your brand within the Instagram community.
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Get Involved in the Community
Instagram is a social media platform that functions as a community, and your practice should be recognized as a significant member of the neighborhood. Posting content regularly is not the only secret to success. Our social media manager for dental practices explains that relationships online are vital, just as they are in the actual world. Participate in discussions with regional businesses as well as with your rivals. Interact with people on their profiles and engage with the material they are producing. For example, add likes, write comments, ask questions, and give them applause for quality content. It’s a fantastic method to engage with others and demonstrate to them that your dental office is more than a “noise producer.” Rather, it will demonstrate your genuine connections and your concern for the experiences and thoughts of the people around you.
Posting and promoting local material, even if there’s no connection with your business, can dramatically improve your visibility within the community and increase connections. So, our dental office consultants advise clients to share the farmer’s market information, the local church that’s serving pancakes, or the school’s fundraisers. Take a screenshot, share it on social media, and tag your local peers. The creator will appreciate the fact that you’re helping spread their brand, and their following will notice. Rather than seeing your practice as a company that makes sales, imagine it as a friendly neighbor. Additionally, you can avoid the need for original content production and help others in the process. Utilize their content to covertly market your office.
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Share Patient Stories
One of the most appealing aspects of a dental business is the social proof provided by existing patients who promote you and provide reviews and testimonies. You’ll establish a strong connection with your audience if you can demonstrate how your practice improves the lifestyles of your patients, the community, and everyday activities. Our dental practice coaches explain that detailing patient experiences in well-known locations, regional landmarks, eateries, and more will advance the cause. The sites are not only well-known to outsiders, but the added dimension of nearby landmarks also makes it simpler for patients to recognize and picture their life with a perfect smile in the future.
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Hashtag and Tag Locally
In many ways, hashtags resemble keywords where visitors discover your content. To make it easier for users to find your profile, leverage regional hashtags and geographical labeling. Our dental office consultants recommend that clients avoid using general hashtags, like #dentistry, when posting. Instead, use your location and post with the hashtag #HoustonDentistry. It’s considerably more effective and will draw attention to your practice as a nearby dental provider.
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Follow the Trends
A wonderful starting point for your content-generating ideas is hot subjects and holidays. Apart from significant holidays, there are always current subjects that will resonate with others in your marketplace. So, keep up with local news by following the news profiles, business leaders, local businesses, and influential community members to capitalize on the most current trends. Our dental practice consultants advise clients to keep in mind that because you’re a dentist, more than half of the population is afraid of you. So, be silly, enjoyable, and humorous, and try to steer clear of controversial or negative topics.
Bryant Consultants
Increasing your presence on Instagram can dramatically boost your followers so that you can cultivate relationships that develop into patients. The key to an effective Instagram presence is to remain authentic in every post and avoid blanket posts that merely create noise. Reduce your posting frequency but increase the content authenticity and quality for exceptional results. If you have questions about Instagram and how to use it to effectively market your dental practice, feel free to Bryant Consultants by calling (877) 768-4799 and ask about our social media marketing for dentists.
