The first half of 2024 has been challenging with short staffing, last-minute cancellations, mediocre insurance reimbursements, inflated material costs, and increasingly discerning patients.
Our patients are savvy shoppers who often lack detailed knowledge of their insurance plans. They have less patience both in and out of the office, demand five-star service, and want payment plans for all services.
Creating value for dental care during inflation involves ensuring that patients feel they receive high-quality care at a fair price while managing rising costs.
Here are some strategies:
Transparent Communication
- Clear Cost Explanation:Clearly explain treatment costs and ensure financial consents are signed to maintain clear communication.
- Discuss Consequences: Explain the consequences of not proceeding with treatments, including the progression of disease and associated costs of neglect.
Flexible Payment Options
- Payment Plans: Offer flexible in-house payment plans with a small fee or outside financing options to make treatments more affordable.
- Loyalty Credits: Provide “Professional Loyalty” credits for long-time patients.
Bundled Services
- Service Packages: Create bundled service packages that offer savings on multiple treatments and include professional credits on their account courtesy of the company.
Leverage Technology
- Digital Tools: Use digital tools to enhance patient education and engagement. Virtual consultations can save time and reduce costs for both parties.
Enhanced Patient Experience
- Comfortable Environment: Invest in a comfortable and welcoming environment.
- Exceptional Service: Train your team to provide exceptional customer service, making each visit pleasant and stress-free.
Loyalty Programs
- Reward System: Develop a loyalty program that rewards patients for regular visits and referrals.
- Perks: Offer small perks like free products or services to loyal patients.
Community Engagement
- Local Involvement: Engage with the local community through free dental health workshops or school programs.
- Special Promotions: Offer special promotions during community events to attract new patients.
Telehealth Services
- Virtual Care: Provide telehealth services for follow-ups and minor consultations, reducing the need for in-office visits.
- Convenient Assessments: Use telehealth as a convenient option for initial assessments, particularly for busy patients.
Review and Optimize Costs
- Cost Management: Regularly review and optimize operational costs to avoid unnecessary expenses.
- Supplier Negotiations: Negotiate with suppliers for better rates on dental supplies and materials.
Optimizing Your Scheduling Systems
It’s crucial to have solid scheduling systems to keep your practice’s schedule full. Your scheduling system should include practice metrics and accountability. Ensure the system is well-documented and reviewed with every team member, keeping the entire team accountable for achieving daily booking goals.
Shift in Schedule Management Mindset
Everyone in the practice must understand that the schedule controls the entire company’s operations. If the team isn’t involved in running and managing a successful schedule, the practice may need to evaluate and update their scheduling systems. Ensure each team member understands their vital role in the daily success of the schedule and the company.
By implementing these strategies, you can create value for your dental patients, helping them feel they receive excellent care worth their investment, even during inflation. These strategies will help keep your schedule full in 2024 and identify practice systems that need updating. Need help with your dental practice systems? Schedule an online consultation with Bryant Consultants today!
Hollie Bryant-Foust
CEO & Founder
