Could your practice’s online presence be holding you back? Whether from a lack of detail or an out-of-date look, your practice’s website says a lot about you and your business. If you haven’t updated your website in years or your website does not rank well on Google searches, now may be a good time to review it and make updates. Having a current website that loads quickly may improve your website’s visibility in Google search results and share your services, values, and unique character. Therefore, our website designers at Bryant Consultants share on the blog today how you can make your dental website the best with the following six tips so that you can increase your website visibility, search engine rank, and attract more patients to your practice.
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The 15-Second Impression
In today’s digital age, your dental practice’s website is your storefront. Making an excellent impression on a potential new client is an effective way to attract new clients. When a visitor lands on your website, you want them to have a good impression immediately. An average of 55% of website visitors will leave within 15 seconds if their attention is not immediately captured. So, think of your website as your 15-second elevator pitch. Our dental office coaches explain that you should include an overall product and service description, how you excel over competitors, patient benefits, and a method to contact the office by phone or online.
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Mobile-Friendly Design
Approximately half of the Google searches are conducted through a mobile device, like a cell phone. Since your potential patients are accessing your site through their phones, you need to ensure the format is adaptable, extendable, and responsive. Our dental practice coaches explain that WordPress is a leader in website development templates that are mobile-friendly and can transform your website into an effective marketing machine that works 24 hours a day and displays well on mobile devices.
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Professional Photos
Pictures of you, your office, and your patients that are taken by a professional will convey your practice’s character more effectively than any words or a stock image. For example, when a potential patient reviews your website but sees different faces when they visit the office, it could break down their trust. That’s why our dental office consultants encourage you to take professional-looking photos or hire a photographer to take pictures of staff and daily activities to create authenticity.
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Web-Optimized Graphics
Slow loading websites can be caused by images or graphics that are too large or fail to contain metadata. Unfortunately, the images can have a dramatic impact on site load times, increasing patient or staff frustration. Therefore, our dental practice consultants advise clients to check that their graphics are web-optimized file sizes. If you choose to hire a graphic designer, be sure to tell them when a design is meant for your website so that they can provide the file in the correct format.
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Content for Google and Patients
Communication with prospective patients is of utmost importance when it comes to dental practice websites. To rank on Google’s first page, you must create keyword-optimized content effectively written to speak to Google search engines and your patients. Our dental office coaches explain that this will boost your Google search results, bringing you closer to your intended audience. Approximately 61% of consumers are more willing to do business with a company that creates unique and interesting content. One unappealing fact is that Google will penalize your site if it detects duplicate material and may undermine your credibility.
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Clear Appointment Scheduling
Your website should offer several ways to contact your practice to schedule an appointment. You can choose an appointment scheduling program, provide an online form, or display your phone number and email. Our dental office consultants advise clients to add calls to action (CTAs) in prominent locations that encourage potential patients to contact the office. Additionally, the appointment process should be simple and not overwhelming. It’s also vital that you respond to such inquiries as soon as possible or within the same business day.
Bryant Consultants
Your practice website gives the first impression online about your skills and abilities as a dental professional. So, our dental practice coaches encourage you to review and update your website because it’s vital to your success and growth. If you’re not sure where to begin or you need assistance, feel free to contact Bryant Consultants for a free consultation by calling (877) 768-4799 or contacting us online.
