Social media marketing is a cornerstone for many dental practices to increase their current patient load. Although many practices regularly post content, much of it doesn’t demand engagement from others, and some of it merely sells services. Without emotion-striking content that resonates with your potential patients, your social media marketing may struggle to produce results. Today on the blog, our social media marketers for dentists share how you can tell if your social media marketing is working and a few tips to improve your results.
Reach
Reach, not Impressions, should be your main metric for social media success. “Reach” measures who actually sees your social media posts. Compare this to impressions, which quantify total content views. Both tallies are in your social media management panel on each platform, whether you use Instagram, Facebook, or Twitter.
Social networking may assist dentists in attracting local patients. More visibility, fans, interaction, and one-on-one dialogues help expand your audience and improve your practice’s visibility. Our dental office coaches share two strategies to increase your impact.
First, develop engaging content, then monetize it. Increasing user participation on social media boosts organic reach. Posts that are unique, personable, reflect your office culture, expose your team to the community, and feature exceptional patients tend to get the most engagement. The posts will likely concentrate more on the employees than on dentistry.
Remember
When advertising your dental practice on social media, don’t focus on dentistry. Dentists may use social media to communicate with potential consumers and develop their trust. Social media postings on office culture, employees, and patients stand out. Our dental practice coaches explain that you may still share dental care information, instructional material, and promotional offers on social media, but keep those postings to a minimum. Your patients should feel more important than their teeth. By creating audience-resonant content, you can attract and increase your case acceptance. Dental social media marketing is a referral system when done correctly. Referrals are a good source of new patients, but they carry the referrer’s view of your clinic. However, they instill more trust than any promotional post on social media.
Reputation
In today’s information-rich, fast-paced digital world, dental patients study your practice online before scheduling an appointment. Most consumers don’t accept a company’s statements about themselves, but they do believe other customers’ comments. Search engine and social network reviews are important because the review profile is available in seconds and includes social proof of patient experiences. Our dental office consultants explain that online reviews are crucial for acquiring new dental patients. That’s because studies show that 97% of consumers read local online reviews, 85% of buyers say they’d trust an internet review as a personal suggestion, and 7/10 of customers would review a local firm if asked. Recent testimonials are crucial for your dental practice’s social media promotion, and requesting more positive feedback is the easiest way to get it.
Social Media Marketing for Dentists
Bryant Consultants is dedicated to social media marketing for dental practices. Social media marketing is no longer a suggestion but a need. With our customized marketing strategies, we can help you achieve your business goals. If you struggle with knowing how your social media is working and how it’s affecting your business, please call our dental practice coaches at (877) 768-4799. We can help you make sense of social media and help you plan and execute effective content that attracts new patients to your practice.
