Marketing your dental practice could be challenging and confusing if you are unsure what needs to transpire or how to do it. With downtime during the pandemic, now is an excellent time to work on marketing ideas that could build relationships with current patients or referring practices, and bring in new patients or customers when businesses can reopen. Therefore, Bryant Consultants is sharing some marketing ideas dentists can do from home. You might not be seeing as many patients right now, but there’s still work to do to continue building your brand.
- Send Appreciation Gifts to Referral Practices
Marketing is more than having an ad in the paper or posting something on social media. Building relationships with other dental practices is a method of marketing your practice while extending your network. Sending appreciation gifts to referral practices lets them know you appreciate the referrals and value the relationship. A few gift ideas your dental practice consultants at Bryant Consultants recommend are making a charitable donation in their honor, mailing a gift card for a relaxing time such as a massage or a movie, or merely writing a heartfelt note detailing your appreciation for their practice.
- Ask Current Patients to Review Your Practice
Real testimonies from satisfied patients speak volumes. It provides an aspect of social proof that comes from an external source rather than the practice itself. When new patients are looking for a dental practice, the positive reviews could sway their decision to visit your dental practice over others in the same community. To request a review from your patients, our dental consultants advise emailing or texting your patients, creating a social media post on your Facebook or Instagram account, or calling your patients personally on the phone. By reaching out directly, you show your patients you genuinely care about them.
- Update Your Online Information
Your digital presence online is crucial to the success of your practice. Take some time to review your practice website, social media profiles, and business listings to ensure the branding of your practice aligns with your vision, and the information is accurate. Also, check to make sure links that connect with your website or other credible websites work and land on the appropriate page when clicked. Our website designers advise using search engine optimization (SEO) to dramatically impact your visibility to potential patients. The biggest key to your online presence is ensuring consistency across all platforms.
- Create a Dental Marketing Calendar
From holidays to practice events to social media posts, a dental marketing calendar can help you keep your marketing efforts appropriately focused on the branding of your practice while avoiding the need to create something at the last minute. By creating the calendar, you can ensure the focus of your message is on building relationships with your patients and in your community. If you are struggling with what to include on your marketing calendar, encourage your staff members to brainstorm ideas to make things fun and exciting, and contact our social media managers at Bryant Consultants for additional inspiration.
Dental Practice Marketing Professionals
Marketing your dental practice can be intimidating, but it does not have to be a chore. By focusing on the branding aspect of your dental practice, building relationships with members of the community, and delivering quality content that is fun and engaging, your marketing efforts should help to improve your bottom line. If you struggle with your marketing, need fresh ideas, or would like professional guidance, feel free to contact your dental marketing professionals at Bryant Consultants for a consultation by calling (877) 768-4799 or visit us online.
