To maintain a successful business, you must be willing to change and adapt—especially when it comes to your marketing strategy. Think about all the ways you market your business now that didn’t exist 10 years ago. Instagram, for example, didn’t exist until late 2010. By May of 2019, the site had 1 billion registered users. Bryant Consultants put our expertise and experience to work and identified what we think will be the key marketing trends in 2020.
Trend 1: Lifecycle
You want to engage your customers so that they purchase the products or services your business provides. Lifecycle marketing aims to create that engagement in every step of the process. It starts when someone is just a contact or prospect, develops into a lead, and then (hopefully) a paying customer. Engagement continues, with the aim of retention and creating repeat customers. Many businesses employ marketing automation technology to streamline and unify the customer experience.
Trend 2: Expansion of Analytics
It doesn’t matter what your marketing strategy is… if you’re not tracking or measuring it, there’s no way to determine its success. Analytics and insight are becoming key tools for businesses to optimize their digital marketing campaigns. The use of analytics in marketing is on the rise—and for a good reason. Forbes recently reported on the growth of “big data” driving marketing decisions. The outlet conducted a poll of senior marketers and found that, of those who used big data to help steer their marketing campaigns, more than three-fifths (60 percent) of those that responded had exceeded their objectives.
Trend 3: Digital Transformation
Digital transformation can have several different definitions, depending on how it’s being applied in the workplace. In marketing, a digital transformation means a shift to optimize your message across all digital channels and improve the overall customer experience. Are you making the most of all your digital channels? This includes your website, social media, analytics, customer database, and any automation tools. Incorporating all of these under a customer data platform streamlines the entire experience from an administrative end, making it easier to maintain a consistent message.
Trend 4: Conversational Marketing
Conversational marketing seeks to enhance every interaction between a company and its customers. The goal is to mimic human dialogue—such as through a device like a smart speaker. According to a recent study conducted in the United Kingdom, six out of ten smart speaker owners, such as Alexa or Google Home, used the device to make a purchase. Creating more ways for customers to converse with your business helps build a stronger sense of engagement.
Marketing Consulting Services
Having a digital presence is crucial, no matter what type of business you have. We offer comprehensive services for every aspect of your digital marketing campaign, from designing a website to providing content, social media management, graphic design, and more. Learn more about the value of digital marketing, then, reach out and contact Bryant Consultants. Our services can help you refine your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799. We provide consultation, training, and coaching to help improve the operations of your business. No office is out of reach for us. We will even come to you!
