You want to make sure that prospective patients can find your dental practice and, hopefully, make an appointment to become regular patients at your office. These days that means making sure your practice website and information are easily found online. According to SEO Tribunal, 97% of people gain more information about a local company from researching online than any other source. When someone searches online for a dentist or any other professional service near your location, likely, they are only going to look at the first few search results. In this article, your dental industry experts at Bryant Consultants look at how the solution to improving your online search result status could be found by tweaking your Google Maps SEO.
Are you making the most of Google My Business?
Your Google My Business profile should be a key component of your digital marketing strategy. This profile is already integrated as part of the Google platform. It contains key information about your practice and can be found in relevant online searches.
Your Google My Business profile provides critical information to prospective patients, such as:
- Your phone number and address
- Your hours of operation
- Reviews of your practice
- Links to your practice website
When your Google My Business profile is completed fully and correctly, your practice also will show up in relevant local search results on Google Maps. If users can find your practice with relative ease on Google Maps, they’re more likely to consider making an appointment. According to data compiled by Nectafy, 88% of individuals who search for local businesses on a mobile device will call or visit that business within 24 hours. Increase your Google Maps presence, and you’re likely to see a significant influx in calls and newly booked appointments.
Follow these tips to boost your Google Maps SEO
- Keep it local – When completing your Google My Business profile, make sure you have a local phone number listed. This links the location to your dental business via the area guide, helping your practice rank higher in Google Maps.
- Pictures, please – Photos can elevate your ranking in Google Maps and improve conversion—when a user comes to your website and subsequently schedules an appointment. These photos could be of your building, the dentist, or your staff, though we recommend posting pictures of the interior of your practice as well.
- Words of praise – Reviews are a key determinant in search engine optimization, and Google reviews weigh more heavily in your Google Maps SEO than any other online reviews completed on another site. When competing with other practices, the dental office with the higher number of Google reviews will always win.
Dental SEO Expertise
At Bryant Consultants, search engine optimization is one of the key cornerstones of our plan to help dental practices like yours reach the next level of profitability through a sound digital marketing strategy. We use a Google Maps SEO tailored to dentists and dental practices. With our expertise, we will increase the likelihood that your practice features prominently in local search results. The healthier your online presence, the more of an advantage you will have over the competing practices in your geographical area.
If you’d like to learn more about making the most out of digital marketing and Google Maps SEO for your practice, contact Bryant Consultants by calling (877) 768-4799. Our website designers will curate content specific to your practice needs.
