Search engine optimization (SEO) is a critical aspect of your dental practice website that could increase your online reach. When SEO is implemented correctly, it increases your website’s visibility and searchability, which ultimately attracts more patients to your practice. Understanding how SEO impacts business may be confusing to dental practice owners, Bryant Consultants’ website designers are sharing why your dental practice website needs SEO.
- Organic Search is a Primary Source for Traffic
Organic search occurs when a person searches the internet using specific keywords to find information on a particular topic. The search is typically carried out through search engines such as Google or Bing. Google owns 75 percent of the search market and is a clear leader in search engine results. Having your dental practice highly visible on a well-trusted search engine could work in your favor.
- SEO Builds Trust and Credibility
The goal of SEO is to establish trust and credibility by developing a strong foundation with a clean website that offers an effective user experience. Credibility and trust are built from offering valuable content, quality products or services, and time. Also, by instituting quality backlinks, delivering positive user behavior experiences, and optimizing on-page elements and content, the authority level of your website should increase.
- Quality SEO Equals a Better User Experience
Google has learned how to interpret digital behaviors to distinguish between favorable and unfavorable user experiences. Positive user experiences are a critical element in determining a website’s success in search engine results. Google is an answer engine that provides users with data directly from search engine results pages. Offering data this way results in fewer clicks, increasing speed, and ease.
- Local SEO Could Increase Engagement, Traffic, and Conversions
Mobile traffic has greatly increased, and local search is a cornerstone for businesses. When searching for products or services in the vicinity of an area, local SEO helps people quickly access your dental practice. Local SEO is focused on your community, surrounding cities, general regions, and states. By using local SEO citations and backlinks, your Google My Business listing, and social media profiles, potential patients could easily locate your practice.
- SEO Impacts the Buying Cycle
As potential patients research dental practices, proper SEO that shows your dental practice services, and dedication to patient care could directly impact the buying cycle. By increasing your dental practice’s visibility, you could establish a connection as their choice practice.
- SEO Practices are Constantly Updated
SEO used on your website is not a one-time occurrence. If your website is not consistently monitored, it may not advance in rankings. The search world requires constant monitoring to keep your dental practice ahead of competitors and remain on page one of search engine results. Google alters thousands of algorithm changes every year, requiring websites to remain updated with new SEO changes for proper ranking.
- Understanding SEO Helps Clarify the Web Environment
The World Wide Web is consistently changing, posing a challenge for most businesses that attempt to build their own website. When you work with a professional dental practice website designer, the newest tactics used by competitors or other companies could prove beneficial for your website.
- SEO is Relatively Inexpensive
Although SEO costs money, it should be viewed as an investment in your dental practice. Solid SEO practices, monitoring, and proper adjustments often pay-off as an increase to your bottom line.
- SEO is a Long-Term Strategy
Once appropriate SEO is implemented, you should notice an impact within the first year with residual impacts lasting several years. Following trends and implementing changes are important, but a website that offers a decent user experience and basic SEO tactics could improve with more time, effort, and budget.
- SEO is Quantifiable
Using proper analytics and tracking, measuring your ROI is simple as the data never lies. Knowing where you were before changes, where you currently are, and where you are going with your website helps you identify your digital performance.
Dental Practice Website Design
Your practice website could provide a stream of new clients if SEO is used correctly. During the downtime from the COVID-19 pandemic, connect with your website designer to ensure up to date SEO tactics are being used. Taking action now could increase traffic for your practice when you reopen your doors. If you need help with your website’s SEO or want to find out about getting a new dental practice website, contact Bryant Consultants by calling (877) 768-4799 or connect with us online.
