Social media is a revolving opportunity to share information with your patients in a fun and engaging way. The content you share is a crucial pillar to your dental practice and takes connecting with your patients to a different level. Not only does social media allow current patients to remain engaged with your practice, but it could also attract new patients or businesses for partnerships. To get the best impact with your social media efforts, your dental practice marketing professionals in Bryant Consultants are sharing three social media posts dentists should post right now.
- Share New Equipment Purchases
People are attracted to new technology and the health improvements it could provide. Most patients are not aware of the types of technology used in diagnosing and treating oral health concerns. Therefore, create an educational and interesting post that briefly explains how technology could improve your patient’s oral health. The information will help you connect with your patients by demonstrating that your practice is an industry leader who embraces change and looks to find the best methods and technology to take care of patients.
- Post a Dental Team Photo
Building a sense of community through your social media marketing efforts could be one of your biggest strengths. When you focus on the interests, personalities, and needs of your team members and patients, you could create connections with your community as a friend and not just a dental practice. Sharing team photos helps patients become familiar with the office staff, which increases relationships and builds trust. Providing a behind the scenes look into your office environment could reduce fears of what happens past the waiting area. Friendly, smiling faces are a welcome sight and may help comfort worrisome patients.
- Create a Practice Tour Video
Fear and anxiety play a tremendous part in the reasons why 30 to 40 million Americans avoid visiting their dentist. Sharing a video that projects a comfortable, welcoming environment reduces fear and anxiety. In the video, feel free to show a lighthearted, enthusiastic side that could help ease fears. Also, share information about the equipment and tools used during a regular dental exam, so patients feel more comfortable knowing what to expect when they visit your dental practice.
Where should the focus be on my social media posts?
As always, patients and the value you can provide to them should be the focus. One way to keep the focus on the patient is to share interesting information about new developments in the dental industry, and how it could affect their oral health. Also, share practical hygiene habits that could regularly impact oral health concerns. Most of all, keep the content of your social media posts interactive, fun, relevant, and personal.
Social Media Management for Dental Practices
Social media could help grow your practice in strengthening already present relationships and fostering new ones. During this time of the COVID-19 pandemic, structuring a social media plan and executing it could help revamp your practice when the pandemic is over. For current patients, it could help them remember why they chose you as their dental provider. For new patients, it could help ease their anxiety and fears by showing them a welcoming and friendly office and staff. To get help crafting your online or social media presence, contact your dental practice social media experts at Bryant Consultants. Feel free to call (877) 768-4799 or visit us online for a consultation to discuss how to get your social media platforms working for you. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
