Social media isn’t just a buzzword. A recent Pew Research study revealed that 7 out of every 10 adults in the U.S. use social media daily. While you might not be as keen on checking your Facebook or Instagram notifications every day, most adults are scrolling their feed more than you think. Social media is an excellent way for dentists to promote their practice, and it doesn’t even have to cost you anything but time. Today on the blog, our dental practice marketing team shares four reasons your practice should be using social media.
Connect with Patients
This past year proved that social media and connecting with others over digital platforms is a must in our society. Can you imagine having endured the pandemic without the technology that we have today? Connecting with your audience is the driving force behind social media. It’s a two-way communication platform where businesses connect with customers, and customers connect with businesses. Social media platforms like Facebook and Instagram are excellent ways to share customer feedback and reviews to propel your advertising efforts.
Here’s what that might look like for a dental practice
- You could share before and after photos of cosmetic dentistry cases.
- Film short videos of patients expressing how your services and treatments changed their smile or their health.
- Share in-office photos and videos to let patients see a different, fun side of your practice. This helps ease their fears and makes you seem more personable.
Fosters Loyalty
Social media platforms are perfect for sharing what sets your practice apart from the rest. Perhaps you have services that other nearby practices don’t offer. Maybe you and your team recently participated in a community event that is widely respected and appreciated. These are just a couple of ideas that you could share on your social media platforms. Still looking for ideas? Check out your competition to see what they share on their platforms and how their audience responds.
Introduce New Services or Changes to Your Practice
Social media provides an excellent platform for sharing details or changes about your practice that everyone needs to know. For instance, perhaps you’ve recently started offering a new service or are using new and improved equipment in your practice. If you have a change in team members, hired a new associate, or anything else that would be good for your patients to know, you can share these details on your social media platforms. It wouldn’t hurt to continue mailing letters to communicate significant changes to your practice because not every patient uses social media, although most adults do.
Increase Revenue
The words affordable and advertising don’t always go together, except when it comes to social media. Maintaining effective and meaningful social media platforms can essentially cost you very little money but could have a significant return. Maintaining social media platforms does require a good bit of time and effort in planning and preparing posts. However, you can enlist the help of a social media marketing team for a reasonable cost. Building your practice’s brand goes beyond just hanging a sign on your building and shaking hands at community gatherings. Social media offers easy access to share meaningful interactions with your followers, which equates to increased revenue and practice growth.
Social Media Marketing for Dentists
If you’d like to learn more about social media marketing for your practice, contact Bryant Consultants by calling (877) 768-4799. Our social media marketing team will curate content specific to your practice needs.
