Graphic design combines text, photography, illustrations, fonts, and motion graphics into intriguing material that brands your practice. Dental office social media graphics boost visibility and engagement when the post reflects professionalism, expertise, and quality. If you value great dental treatment, you should value quality graphic design. Our dental office consultants at Bryant Consultants share six reasons why your practice should use custom social media designs and how they might affect marketing campaign success.
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Custom Graphics Evoke a Feeling of Quality
Transference occurs when someone redirects their negative emotions to something else. In the late 1940s, marketing professional Louis Cheskin conceptualized transference. Louis focused on sensation transference, the idea that a product’s marketing and presentation heavily influence first impressions. Potential patients may feel uneasy about your dental services if your website and brand color scheme are terrible. Potential patients will judge a dental practice by its digital assets, which can encourage or discourage appointment-making.
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Graphic Design Enhances Dental Team Morale and Pride
Dental practices need brand recognition to survive and grow. The whole team believes in the brand’s values. A strong brand identity helps employees feel like they’re contributing to something bigger. Custom graphic design can boost a dental office’s professionalism and appeal, boosting employee loyalty. Therefore, our social media manager for dentists encourages you to seek custom graphic design for your website, Google My Business graphics, Facebook, Instagram, TikTok, and waiting room materials. If you lack design skills, your assets and user experience will suffer. If you’ve ever worked for a dental clinic with a bad website, you know how frustrating it can be to deal with unhappy patients and angry staff. If your staff isn’t happy with the visual branding, don’t expect happy customers.
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Save Time with Custom Dental Graphic Design
A graphic designer knows how to choose the best file format for a given situation. Additionally, their skills also apply to website CMS, RGB and CMYK color modes, scaling, and Google ad contrast. If you don’t know what we’re saying or value your time, you should hire a professional graphic designer.
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Custom Dental Graphic Design Saves Money in the Long Run
Even with a small digital marketing budget, our dental office coaches encourage you to invest in visual design. Often, a cheap design is a bad design, and visuals that are poorly created might be more expensive in the long run. Without a graphic designer, your product may not print properly, be expensive to manufacture due to color management or layout issues, or not be formatted for print or online distribution. Crowdsourced logos may cost more due to revisions, delays, and redesigns. However, a brilliant designer’s unique concept lasts longer than mediocre designs, and you’ll save money using your resources more efficiently.
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Improves Your Practice Brand
Branding for the healthcare business is about making your name and contact information easy to remember. If you’re the only dentist in town, you may not need great graphic design, but that’s likely not the case. When there are multiple dental practices in the area, graphic design is essential for marketing. Your visual design will convey your practice’s culture and employees’ personalities, whether serious and strong or fun and relaxed. Graphic designers help your team create a consistent brand identity across logos, stationery, websites, and brochures. Once you’ve established your brand identity, use it consistently across all digital and physical properties. All marketing, advertising, and communication materials should use the same layout and color scheme. Failure to do so will come across as unprofessional.
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Increase Patient Interactions and Engagement
A high-quality custom design will get more attention than a low-quality design in an e-newsletter, website, blog post, social media platform, or printed piece. Without their attention, you can’t influence them to visit your practice. So, use high-quality images because they’re important to customers, especially in the medical field.
Graphic Designers for Dental Practices
Marketing your dental practice doesn’t have to be a major challenge. However, your marketing efforts will give you a better return when you use custom graphic designs for your business. So, search your local area for a custom graphic designer or contact our dental practice consultants at Bryant consultants to help you with quality design production. Feel free to call our office at (877) 768-4799 and schedule a consultation to discuss your custom graphic design needs.
