Marketing your dental practice is an excellent way to grow your business. Unfortunately, not all marketing methods provide the best return on investment. Your marketing budget stretches further when you strategically plan to use specific marketing methods popular with consumers today. Internet videos are becoming the number one method to share content on social media. Bryant Consultants, a dental practice consulting company, shares marketing tips for creating social media video content so your office can capitalize on your marketing efforts.
What equipment do I need to create videos?
The excellent news is you don’t need to spend thousands of dollars on special equipment to produce a video suitable for social media. The only tool you need to create a compelling video is a smartphone because it captures both images and sound. Our experienced small business consultants explain that editing your video for length or content does not require hiring a videographer. Instagram and YouTube provide editing capabilities on their platform, and there are several free apps and software programs online to edit videos. When you hire a professional social media manager, we take care of the video editing (and posting) for you!
YouTube
A dental practice YouTube channel can prove to be a successful platform for your office. Your videos are available to post on your website, social media channels, or to use in emails. According to our professional dental practice consultants, your channel increases online visibility when you add practice-specific keywords in the video description. Some common topics covered by dental offices in long-form videos are testimonials, treatment explanations, and office tours.
Google My Business
Google My Business shares your Google reviews and map listing with those searching for your dental practice or one nearby. Our dental practice coaches recommend adding videos that focus on office tours, testimonials, or treatment explanations to stand out among your competitors. Feel free to add photos that encompass your practice values.
There are several options for sharing a video on Facebook. Our competent dental practice consultants recommend using each method to find which works best for you and your audience.
- Facebook Cover Video – A Facebook cover video is usually the first thing a visitor sees when accessing your Facebook business page. The video intends to create an unforgettable first impression and works as a brand enhancer.
- Feed Posts – Adding a video to your Facebook news feed provides double benefits with zero financial investment. First, the video is available for visitors on your Facebook page. Second, the same video can work as an advertisement through Facebook when visitors react (like), share, tag their friends, or leave a comment. You can pay for advertising if you want to extend your reach to find new clients.
- Facebook Stories – Videos premiering in Facebook Stories last 24 hours and then disappear. Comments and reactions to the video are private. Sharing these short videos can provide an excellent opportunity to have fun and show that your staff is relatable.
- Facebook Live – Live video streaming with real-time public engagement can provide six times more interaction than a posted video. Once complete, the video gets saved to your page so that others can access it later.
Video use on Instagram increases interaction with your practice by 21 percent over still images. Our professional small business consultants explain that Instagram and Facebook are alike due to multiple ways of sharing your video content.
- Instagram Feed Posts – Videos posted in your Instagram feed have a maximum duration of 60 seconds. Shared videos get stored the same way as traditional posts. Also, your video post can double as an advertisement.
- IG TV – Instagram TV allows users to share videos lasting up to one hour. It is the perfect location for lengthy explanations, informational videos, and educational content.
- Instagram Stories – Similar to Facebook stories, Instagram stories allow 15-second videos that disappear after 24 hours. However, you can choose to save the videos in your highlights section.
- Instagram Reels – Created in response to TikTok, Instagram Reels consists of videos that share “how-to” explanations, dancing, lip-syncing, and music clips. You can edit videos with a filter, sounds, stickers, effects, and text. The overall feel is light-hearted, entertaining, and educational.
Dental practices worldwide struggle with social media marketing and content production, such as videos and posts. If you would like to learn more or schedule a complimentary one-hour consultation, please contact Bryant Consultants by calling (877) 768-4799. We provide consultation, training, and coaching to help your practice grow. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
