Captions are a vital aspect of social media marketing. Creating captions that boost engagement can be difficult if you’re also trying to run a dental practice. It’s time-consuming and requires intention, which you may not have time for, therefore, if you’re unsure what to post on your practice’s social media accounts, our social media marketing team shares some suggestions for writing engaging social media descriptions that will encourage patients to interact with your practice on social media.
Write with Intention
Take a moment to consider why you are publishing on social media
- Is the goal to engage the community?
- How would you like them to engage?
- Is this a post that educates?
- Is the purpose of this post to discuss your practice culture?
- Do you desire additional followers?
- Would you like your post to be shared?
Social media managers for dental practices explain that it’s important to write the caption in the same tone as the remainder of the post. Whatever you intend to accomplish with the message dictates the strategy you use while writing the caption.
Ask for Engagement
Social networking site algorithms reward post engagement. Even when you frequently publish, unless someone responds, it probably won’t be seen or cared about. Create content that attracts shares, emojis, clicks, likes, and comments. For instance, one line about how much you adore burgers and fries doesn’t solicit a response. So, our dental office consultants advise clients to use open-ended questions to encourage participation. For example, instead of making a simple statement that you love burgers and fries, also ask a question like “Which local hamburger joint is your favorite?” As the post respondent writes their comment, it boosts engagement and your post’s visibility.
Include a Call to Action
Make an effort to incorporate a call to action in each message (CTA) that’s brief, clear, and applicable to your industry and audience. You could link visitors to a current blog article, your website’s new patient page, or a sign-up page for an email newsletter. Ensure your request is straightforward to make it easy for people to take action. Our dental office coaches advise clients to capitalize on a fantastic dental SEO tactic and connect social media postings to the website and other online resources to improve search engine rank.
Leverage Hashtags
Using the pound (#) symbol before a group of keywords creates a hashtag. It appears as follows: #hashtag. Hashtags are searchable online and provide other content with the same hashtags. Using hashtags is a terrific method to organize your postings and make it easier for patients to access your information. You may, for instance, develop a special hashtag for posts regarding a specific marketing campaign to track the events and conversations. Using hashtags is a fantastic technique to maximize your social media marketing effectiveness to raise brand recognition and attract new patients. So, our dental practice consultants explain that you should use two to five hashtags on Facebook, but feel free to add up to 30 hashtags on Instagram. However, be intentional about your hashtags and don’t just add them to meet the count.
Use Emojis
Emojis are the internet’s new language that looks like cartoon characters. People worldwide use them daily to communicate via messages, emails, and social media posts and give their message an emotional undertone. So, to attract attention to your post, start your message with an emoji. For example, list creation could include pointing or checkmark emojis. However, our dental practice trainers warn that not all emojis are created equal; some have hidden slang connotations that may be offensive to others. Users may not recognize a peach emoji as a piece of fruit, for example. So, pick emojis that appropriately represent the message you want to convey. Emojis not only help break up wordy content but add an eye-catching effect to your post.
Bryant Consultants
One of the most successful ways to differentiate yourself from the market is to limit promotions and advertisements. Constantly advertising products or services is not the best way to build confidence with a prospective patient. The objective is to attract interest to your brand and practice in an effort to boost patient relationships and build your practice’s reputation. You develop trust with your patients when you connect with them on a personal level by making your captions entertaining, pertinent, and fascinating. If you struggle to create quality content for your social media marketing needs, feel free to contact Bryant Consultants and ask about our social media marketing for dentists. Schedule an appointment with a consultant today when you call (877) 768-4799 or contact us online.
