Social media is the primary avenue for dental practices to expand their reach in search of new clients. Although social media marketing can be overwhelming, your efforts benefit your dental practice. As a free marketing method and communication tool to connect with your patients and community, social media marketing can increase profitability without a tremendous financial investment. The skilled marketing coaches at Bryant Consultants understand why social media is critical for your dental practice. Therefore, here are the best social media marketing tactics for dentists to help you create fun, engaging, and informative content for your followers.
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Branded Social Media is Best
Social media is a leading online tool to increase dental practice brand awareness online and in your community. Posting content on social media reaches billions of people, so ensure you share unique content that matches the core values you follow in your office. Try to avoid stock images and brand photos with your logo, font, or color scheme to help your followers recognize your posts.
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You Can Make Every Day a Holiday
When out of content ideas, conduct a little research and see if the day is a national holiday. Celebrating these days or awareness months are a way to engage with your audience. For example, the first Friday of February is Bubblegum Day, so you could remind patients who wear braces to avoid the chewy substance. On March 14th, National Pi Day, you could take fun staff photos while eating pie and post the office’s favorite flavor.
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Share Quality Content
Inbound marketing strategies depend on content marketing. Therefore, create informative quality content regularly for patients to lay the foundation as a dental industry expert and attract patients. By sharing blog information on social media channels like Twitter, YouTube, Facebook, or Instagram, you can increase your reach to potential patients.
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Link to Your Website
Blogs are not the only way to link to your website from social media accounts. Adding a link to your website on posts creates pathways for potential new clients to engage with your brand. Links work well on Twitter, where there is a limited character count. If you cannot fit complete information within the limit, the link provides access to more details. Keep in mind, however, that links aren’t shareable on Instagram, except in your bio. You can add your link in the biography section or use a program like Linktree to host multiple links. Then, share a post and a nicely designed graphic to hype up your blog. Just be sure to direct readers to the link in your bio to read the full blog.
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Dental Social Media Requires Hashtags
Hashtags work like a keyword or phrase to categorize online content making it easier to find. Including every hashtag imaginable that relates to your product or service can seem excessive and unauthentic. Therefore, use branding and non-branding hashtags specific to your practice and are relevant to the post content.
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Tag Other Accounts
Increasing your posts’ reach depends on social activity, such as tagging other accounts or pages. The user receives a notification and, depending on their account settings, sees the tag in their photos or newsfeed. The dental practice content marketing mentors at Bryant Consultants recommend connecting with the community using this method to broaden your marketing reach.
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Timing is Everything
Everyone who views your content engages with platforms and content differently. Take notes of your posting schedule and audience engagement level. Our dental practice marketing experts recommend checking your social media insights daily to gauge the best time of day and days you should post. Plus, you can get a better idea of what your audience likes and dislikes as far as content. Each social media platform recommends posting on various days and times and depends on your audience’s reaction and interaction with your content. To learn more about targeting specific posting days and times, check out this HubSpot informative guide.
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Your Dental Team is an Asset
Showing that your dental team is full of ordinary people by posting fun, interesting, and engaging content about the staff can highlight a more personable patient experience and possibly reduce dental anxiety or phobia. Celebrating birthdays, special holidays, office events, or fun office photos can show a more personable staff to which your patients can relate.
Sharing your dental practice on social media can boost brand awareness and attract new patients. Communicating your practice values and commitment to patient care on a free marketing platform like social media is vital to your dental practice’s success. If you would like to learn more or schedule a complimentary one-hour consultation, please contact Bryant Consultants by calling (877) 768-4799. We provide consultation, training, and coaching and will continue to post relevant updates regarding the coronavirus pandemic. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
