The Internet is the window to the world. It’s how people connect, communicate, find places to vacation and eat, as well as medical providers. Establishing a solid online presence with a website is essential to grow your practice and attract new patients. An outdated or slow-loading website could make the difference in whether a patient schedules an appointment with you or chooses another practice with a functional website. So today on the blog, our web designers for dentists share the most important things that your website should have – are you missing any of these?
Talk about yourself
You were probably taught growing up that it’s rude to talk about yourself too much. But it is necessary for a useful dental website! Ensure your website has an About Us page that shares background information about your practice and team members. Patients want to know how long you’ve been in practice, where you went to school, organizations you belong to, and even what you like to do for fun. Many doctors also add tidbits about their family as well, which helps show that you’re a real person, not just someone that fills cavities. Most importantly, be sure to update this portion of your site when team member changes occur.
Share patient reviews
It’s no surprise that many people rely on Google reviews for all types of decision-making that involves spending money. You’re proud of what you do, and you work hard to establish trust among your patients and community. So, share reviews from Google or social media on your website. Don’t have many reviews? Start asking for them! Asking patients for reviews may feel unnatural at first, so check out our blog on how to ask patients for reviews.
Make your site mobile friendly
Look around, and almost everyone that you see has a smartphone these days, and it’s likely that they use it to conduct Google searches. Therefore, ensure that your website is mobile-friendly. If it’s not, viewers are likely to move on to another practice. When you choose Bryant Consultants to design your website, we ensure it is optimal for mobile use so that you don’t miss invaluable connections with potential patients.
Update your site often
Provide updates to your site regularly by adding new blog posts or other content for viewers. But don’t just post just to post. Ensure it is high-quality and engaging content relevant to viewers. Bryant Consultants curates website content and blogs specific to your unique audience and needs. We regularly monitor online reports to see which topics are most popular and which posts generate new patients so we can help you get the biggest bang for your buck! It shows that you stay fresh and up-to-date, which patients will expect of your dental work.
Add calls to action
Now that you’ve got people to visit your page, you should have a call to action that allows patients to connect with your practice directly. Some examples of a call to action could be adding a Request an Appointment or Contact Us button on your homepage and ensure it is highly visible by viewers. The easier it is for viewers to contact you, the more likely it will be that they schedule service at your practice.
How to get an amazing, fast-loading website for your practice
Whether you have a website or need to enhance your current one, Bryant Consultants is here for you. Our dental practice website designers and content creators are skilled and knowledgeable in creating a unique, fast-loading website to attract and retain new patients. Let us work behind the scenes while you deliver the best care to your patients!
Bryant Consultants is a consulting and web designing business with decades of experience working alongside dental practices and other small businesses. To learn more about our services or to speak with us directly, please call (877) 768-4799 or send us a message.
