Don’t you just love the Facebook requests and LinkedIn emails flooding your social media and email accounts? They’re mostly from people you’ve never met and promise to help your dental practice. When you run a dental practice, time is money, and you probably waste a few hours each year, deleting these ads and emails. These solicitations pour in from a variety of sources: everything from scamming marketing schemes to “business advisors” that may not even have any experience. Here’s the thing, though: the central message of those sales pitches is right. You need a top-notch website if you want your practice to be its best. Our experts at Bryant Consultants compiled this list of things your website must have for your practice to thrive.
The Essentials
When designing your website, there are seven essential qualities that you must have, as either a dental practitioner or business owner to create optimal productivity.
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Generating Growth
We believe the primary goal of any website is to create growth by generating new customers, no matter what your business may be. Knowing that the primary goal is to get people from the Internet world into your office makes a simple site design a must. You need easy-to-find search functions and a clean appearance for client navigation. A well made website generate new clients, which is the most essential quality your dental website could possess.
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Load Time
We all hate waiting for web pages to load. Each page on your site should load completely in less than four seconds, tops. Studies show that prospective clients will click in and out of pages in a fraction of a second. That’s why fast load time is a priority. The slower your website, and the lower it scores on website speed tests, the less likely it is that Google will choose your site over a competing site with similar keyword searches. Search engines give priority to websites with faster speed and award them even faster-loading results by awarding those sites with ranking boosts.
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Qualifications
You worked hard to get your degree and start your dental practice. Your clients want to feel safe and secure in knowing that their dentist is qualified and experienced. Your website needs to showcase those qualifications. How? By displaying your academic credentials, specialty certifications, and personal accomplishments. Adding graphic elements, such as logos for organizations that you’re a member of, helps build your clients’ sense of comfort.
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Authority
You should be viewed as an expert in your field—whether it is due to prolonged or intense experience with a particular procedure, past published papers about dentistry, or a natural leadership role you’ve taken in your community. Why should potential clients choose your practice over your competitors? Why would they choose a dentist, for an expensive and possibly life-changing procedure like dental implants, if that dentist appeared to be unfamiliar with those procedures? Bryant Consultants believes uniquely written content about you and your specialties gives your website the upper hand.
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Online Presence
Simply stated, your online presence should grow as your website does. Building an online presence doesn’t happen overnight, and it doesn’t always come easily. In a society full of Instagrammers, YouTubers, Facebook friends, LinkedIn associates, and Twitter followers, you have to have a considerable amount of patience, time, and effort when creating and maintaining an online presence.
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Testimonials
People want the security of knowing you have experience and that previous clients left your office smiling. Your website should display reviews and testimonials as a call to action from other patients you’ve helped. Giving your clients a call to action means you have to know when to sound the alarm. Visitors should never have to click three times to find contact information, a “request a consultation” button, or a link to read testimonials. Seventy-two percent of patients say they research online reviews as their first step in the process of finding a new doctor, dentist, or medical provider. Online reviews carry major weight regarding your business’s ability to grow physically and online.
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Imagery
A before-and-after set of images for specific procedures is a must-have. These images and the titling for them have to be convincing. For example, if a client wanted a dental implant, they would look on your website and want to see certain things on the corresponding “dental implants” page. On a sleek, modern website, this list would include photos of patients before and after receiving implants, along with a highlighted written example. If you can be descriptive and convincing in text, or even better on video, it will do wonders for your website
Dental Website Designers
We live in a digital age. Your website represents the online face of your practice. Our web design services will make sure you have a site that is informative, sleek, and easy to navigate. Bryant Consultants can help you refine your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799. We provide consultation, training, and coaching to help improve the operations of your practice so that you can provide exceptional results to your patients. No office is out of reach for us; we will even come to you!
